EN
Isadora Dantas is a dance artist and researcher of movement forms. She has worked for over 10 years as a dancer, creator, teacher, and creative process mentor.
Her classes are aimed at adults, with or without prior experience, who wish to study classical ballet technique from the foundation down to the smallest details.
Building the vocabulary of ballet within the students' bodies over the course of the lessons.
The project to promote the classes was designed to let interested people get to know the teacher and a bit of her working method.
To that end, we started with a post calling for students, followed by a video showcasing some of the activities carried out during the classes.
Approximately 90 minutes of audiovisual content were captured, resulting in the recruitment video and several shorter pieces to be posted on the teacher’s social media.
To that end, we started with a post calling for students, followed by a video showcasing some of the activities carried out during the classes.
Approximately 90 minutes of audiovisual content were captured, resulting in the recruitment video and several shorter pieces to be posted on the teacher’s social media.
For the posts, the photos were edited in Photoshop and the layouts were put together in Illustrator.
The video was edited, color graded, and mixed with audio in Adobe Premiere, while the motion graphics were created in After Effects.
The video was edited, color graded, and mixed with audio in Adobe Premiere, while the motion graphics were created in After Effects.
PT
Isadora Dantas é artista de dança e pesquisadora das formas de movimento. Trabalha a mais de 10 anos como bailarina, criadora, professora e acompanhadora de processos de criação.
Suas aulas destinam-se a adultos com ou sem experiência que desejam trabalhar a técnica do ballet clássico, desde a base, ao micro dos detalhes.
Construindo o vocabulário do ballet dentro do corpo dos alunos ao longo das aulas.
O projeto para divulgação das aulas foi idealizado para que os interessados possam conhecer a professora e um pouco do método de trabalho.
Para isso iniciamos com um post de chamada de alunos, e em seguida um vídeo que demonstra um pouco das atividades realizadas durante as aulas.
Foram captados cerca de 90 minutos de conteúdo audiovisual que gerou o vídeo da chamada e vários menores a serem postados na rede social da professora.
Para as publicações, as fotos foram editadas no Photoshop e os layouts foram montados no Illustrator.
O vídeo foi editado, com correção de cor e mixagem de áudio no Adobe Premiere, enquanto os motion graphics foram criados no After Effects.
O vídeo foi editado, com correção de cor e mixagem de áudio no Adobe Premiere, enquanto os motion graphics foram criados no After Effects.
EN
For the word Ballet, several typeface weights were chosen, representing the different types of bodies that dance.
PT
Para a palavra Ballet, foram escolhidos vários pesos tipográficos, representando os diferentes tipos de corpos que dançam.
